GTM Confessions
Welcome to GTM Confessions. The show where we share what it takes to be a go-to-market (GTM) professional today…because it’s freaking hard and it’s far from the glamorous picture that social media often paints.
Each week, we’ll have a go-to-market professional on the show to share real examples of what’s worked and what’s failed spectacularly…the extreme highs of this career, the lowest of lows, and everything in between. Think of it as your weekly go-to-market therapy session…where you realize you’re not alone in trying to figure it all out.
GTM Confessions
What It Takes to Build and Manage an Engaged Community
What does it take to build an engaged community? It seems simple enough initially. Bring people together with similar interests and provide them with a way to engage with each other. If only it were that simple. In fact, community creation and long-term management are far from simple. It’s highly complex and takes significantly more resources than most companies expect.
That’s why we're talking with Leslie Greenwood, co-founder of Wednesday Women, on this week’s episode of GTM Confessions. Leslie has extensive experience in building and managing effective global communities.
In this episode, Stephanie and Leslie discuss what it really takes to create a community, how to know if your company is ready to build one, the level of investment involved, and so much more.