GTM Confessions
Welcome to GTM Confessions. The show where we share what it takes to be a go-to-market (GTM) professional today…because it’s freaking hard and it’s far from the glamorous picture that social media often paints.
Each week, we’ll have a go-to-market professional on the show to share real examples of what’s worked and what’s failed spectacularly…the extreme highs of this career, the lowest of lows, and everything in between. Think of it as your weekly go-to-market therapy session…where you realize you’re not alone in trying to figure it all out.
GTM Confessions
Balancing GTM Needs from a Product Perspective
One of the functional areas that have to balance the needs of the entire go-to-market team the most is product. They are constantly trying to achieve their product vision while dealing with countless requests from sales, customer success, the CEO, and more. It’s almost impossible for them to make everyone happy.
That’s why we’re talking with Sam Smith, Technical Advisor at Neighbor Serve. Sam is a technical cofounder and startup veteran who’s spent the last 15+ years turning early-stage ideas into real, revenue-generating products. He’s helped scale multiple SaaS companies from the ground up, including as Co-founder & CTO of Demandwell, CTO at Backstroke, and Chief Architect at Sigstr. Sam thrives in the scrappy, ambiguous early days, where shipping fast, aligning cross-functional teams, and obsessing over customer outcomes matter most.
In this episode, Stephanie and Sam talk about balancing product priorities, what it’s like to be part of a company that’s acquired and one that shuts down operations, the biggest misconceptions about using AI in product development, and so much more.