GTM Confessions
Welcome to GTM Confessions. The show where we share what it takes to be a go-to-market (GTM) professional today…because it’s freaking hard and it’s far from the glamorous picture that social media often paints.
Each week, we’ll have a go-to-market professional on the show to share real examples of what’s worked and what’s failed spectacularly…the extreme highs of this career, the lowest of lows, and everything in between. Think of it as your weekly go-to-market therapy session…where you realize you’re not alone in trying to figure it all out.
GTM Confessions
GTM Advice With Sam Smith
In this GTM Advice episode, Sam Smith, Technical Advisor at Neighbor Serve, answers a fast round of questions and shares her go-to-market advice with you.
Check out how Sam answered the following questions:
- What is the biggest go-to-market challenge today? How would you tackle this challenge?
- Where would you focus your efforts if you had limited resources and had to drive immediate results?
- How do you ensure there is alignment across all go-to-market functional teams? (i.e. sales, marketing, product, and customer success)
- What’s the one “dirty little secret” in go-to-market that nobody talks about, but everyone needs to know?
- What do you think is the biggest misconception about having a career in go-to-market?
- What is one skill that all GTM professionals need to have mastered to be successful?
- What is one thing you wish you knew sooner?
- What is one piece of advice you would give to someone looking to grow their career in go-to-market?